When Bob opened his first store he listened to everyone’s stories of why they needed to borrow money, and it really struck a chord with him. From the hundreds of stories he has heard throughout the years, he created one simple philosophy, “Bad things happen to good people.”  He believe this still rings true today, so much that it’s in the employees training manuals and even posted at every store location. The philosophy is ingrained so much, that it became the catalyst for the company name. “Every one of our customers has their own story. We know things come up, that’s why we got into this business in the first place. It’s the reason why we like to be flexible with our products and payment options. It’s how we became Flexible Finance.”



Bob wanted to be more than just another finance company, so he took his success and put it to good use. Under his leadership the company has generously contributed to its communities where their clients and employees live and work. The companies Make-A-Wish Foundation efforts were initiated under his supervision along with over 25 non-profit organizations that benefit from the company. Due to Bob’s unequivocal stance on the importance of financial education, Flexible Finance is also committed to teaching disadvantaged adults and children how to properly manage their money through programs held at local communities.

CFSA_SEAL_2020 a.png

*Restrictions apply. Referral amounts may vary. Call store for details. Each person you refer must be approved for and accept a loan at one of our locations. 


Customer Notice: There are a wide variety of loan products available in the marketplace, so your choice of lending products should match your financial needs. Small-dollar loan used over a long period of time can be expensive.


California: Licensed by the California Department of Business Oversight pursuant to the California Deferred Deposit Transaction Law. We do business as California Financial Group, Pacific Cash Advance, L.L.C., L.A. Cash Advance, and Flexible Finance.


New Mexico: Licensed by the State of New Mexico Regulation and Licensing Department Financial Institutions Division.


©2020 All rights reserved.

Please Note: We do not directly fund any loans online. We use an affiliated website, Blue Frog Loans, for online installment loans. Blue Frog Loans currently lends in Idaho, Missouri, New Mexico, Utah, Delaware, Mississippi, and Wisconsin and is owned by Danridge Holdings, LLC. They DO NOT offer online loans in the state of California.  www.bluefrogloans.com.